What can a website do for your business?
The Web has become the new form of media and proves to be an ideal way of reaching potential new customers. Over 2/3rds of the UK business and home population are now on line, this is a massive consumer base. However daunting the thought of advertising your company on the Web, it is a market which should not be ignored.
A website doesn't have to be expensive and an "all singing-all dancing" website may not suit your type of business. Websites can be designed to suit your needs and budget. From a simple "business card" website to a more full scale " web brochure" site.
A website can be thought of like a good marketing brochure - it tells people who you are - but even compared to a good brochure it has many advantages:
available 24/7 (even Christmas Day)
if someone wants to see what your business is about they can do so immediately by looking at your website 24 hours a day 7 days a week - no need to phone up, send out brochures, write letters etc.
your web address can be easy to remember and for some customers it is easier to acces your website than to hunt out that brochure from the filing cabinet
like any good brochure you can get your website to your customers by including it in the traditional adverts that you run, brochures, business cards, magazine adverts etc
as WWW stands for world wide web your business presence is available to the whole world, not just to your usual advertising area
you can also use the internet itself as a whole new way to reach target customers via links from search engines - a marketing route that is destined to grow in the future
efficiency and savings
if you want to change your details or your prices you can do so immediately on your website - no need to wait for print runs or require a stockpile of old brochures to be destroyed
or if you want to announce short term or last minute offers and availability you can add or remove these on your site at will
Once you have a basic site set up it can grow over time with your business.